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14 – 17 OCTOBER 2027 · BRUSSELS, BELGIUM

European SHiNE Dance Fitness Experience

The Woman Behind the Mask

Four days of dancing, connecting, and shining together with your SHiNE crew — the first European SHiNE event of this scale. Take off your mask and discover who else is behind it.

When 14–17 October 2027
Where Van der Valk Hotel Brussels Airport
Theme The Woman Behind the Mask
European SHiNE Dance Fitness Experience — The Woman Behind the Mask, 14–17 October 2027, Van der Valk Hotel Brussels Airport, Belgium
Who we are

What is SHiNE Fitness?

SHiNE Dance Fitness is a high-energy dance fitness format built around music, movement, confidence and community.

It combines easy-to-follow choreography with the feeling of a real dance party, making fitness feel accessible, joyful and empowering.

For us, SHiNE is more than a workout.
It is a way to move together, feel seen, build confidence and be part of something bigger.

We are members of the SHiNE instructor community coming together to create something special in Europe.

This event is independently organized by SHiNE instructors and community members who believe in the power of movement, connection and shared energy.

More than a weekend

The European Experience

For the first time, we are creating a European SHiNE-inspired experience where instructors and participants from different countries can come together, move together, connect and celebrate.

This weekend is about more than classes. It is about meeting the people behind the screens, sharing energy in real life, discovering Brussels, and creating memories as a community.

And of course, there will be an unforgettable masquerade night.

Behind every mask is a woman who knows her worth.

Schedule

Four days, one crew

The full hour-by-hour schedule will follow closer to the event. Here's the shape we're building toward.

Day 1Thursday
Thursday · Arrival & Soft Welcome

Welcome to Brussels

Thursday is all about arriving, landing and feeling welcomed.

As participants travel in from different countries, this day is designed as a soft start to the European SHiNE Experience. No pressure, no full schedule — just time to arrive in Brussels, check in, breathe, and feel the first spark of the weekend.

During selected arrival moments, our welcome crew will be there to help you find your way, receive your event information and start the weekend with ease.

In the evening, you'll have the opportunity to meet other participants in a relaxed and informal way. Whether you arrive early or later in the day, this is your moment to settle in and realise:

You made it to Brussels.
The magic is about to begin.

Day 2Friday
Friday · SHiNE in the City

Discover Brussels. Move together. Create memories.

Friday is all about bringing the SHiNE energy into the heart of Brussels.

Together, we'll discover the city, connect with fellow participants and create those first unforgettable weekend memories. Think Brussels magic, photo moments, Belgian flavours, laughter, connection and maybe even a few SHiNE-inspired surprises along the way.

This is not just sightseeing.

It is a chance to meet the community, feel the European energy and experience Brussels through the eyes of SHiNE.

From beautiful city spots to shared moments with old and new friends, Friday is designed to help you land, connect and start the weekend with joy.

Because before we SHiNE under one roof on Saturday…
we SHiNE in the city.

20:00 – 21:30 · Welcome Drink

Friday also includes an official welcome drink, where we come together to connect, meet the community and toast to the start of the European SHiNE Experience.

Day 3Saturday
Saturday · The Main Experience Day
SHiNE. Flow. Showtime. Glamour.
09:30 – 12:00 · The Main European SHiNE Experience

A powerful 2.5-hour SHiNE celebration with music, movement, instructor energy and community.

This is not a regular class.
This is the moment we came together for.

Expect high-energy songs, shared instructor moments, community energy, filmed memories and one unforgettable finale.

12:30 – 13:30 · Lunch & Reset

Time to refuel, connect and breathe after the main experience.

A relaxed lunch moment to enjoy food, talk, laugh, recover and let the morning energy land before the afternoon continues.

14:00 – 15:00 · Port de Bras · Grace & Flow

A softer, elegant movement session to reset the body after the SHiNE energy.

Port de Bras brings flow, posture, control, arms, breathing and graceful movement.

Not another heavy workout.
A moment to lengthen, soften and move with elegance.

15:00 – 16:00 · SHiNE Showtime Challenge

Music, expression, laughter and pure SHiNE joy.

In this playful afternoon moment, music turns into performance and lyrics come to life. Think lip sync, acting out songs, dramatic expressions, team moments and lots of laughter.

16:00 – 18:30 · Recharge & Glam Prep

Time to shower, rest, get ready, do your hair and make-up, put on your outfit and prepare your Venetian mask.

The energy shifts from movement to mystery.

Move in the morning.
Flow in the afternoon.
Glow by night.

18:30 · Bal Masqué Welcome / Aperitif

The evening begins.

Guests arrive in their Bal Masqué look, with masks, elegance and a little mystery.

19:30 · Bal Masqué Dinner

A festive dinner moment to celebrate the community, the weekend and the women behind the masks.

Expect atmosphere, laughter, connection, beautiful table styling and a night that feels different from an ordinary event dinner.

Evening · Music, Celebration & Most Beautiful Venetian Mask Prize

After dinner, the celebration continues with music, dancing and Bal Masqué energy.

Bring your most beautiful Venetian-style mask, because one guest will win a special prize for the most magical, elegant or mysterious mask of the evening.

Behind every mask… there is a woman ready to SHiNE.

Day 4Sunday
Sunday · Brussels Flashmob Finale

We close the weekend by taking SHiNE into the city with a joyful flashmob, final group photo and goodbye moment.

Venue

Van der Valk Hotel Brussels Airport

Our home base for the weekend: comfortable, centrally located, and just minutes from Brussels Airport — easy to reach for the whole European crew.

Dates
14–17 October 2027
Getting there
A short distance from Brussels Airport (BRU) — ideal for international arrivals.
Official Event Hotel

Van der Valk Brussels Airport Hotel

Enjoy special room rates (VAT included) reserved for our participants by using the code BRU-SHINE.

Booking Update

The hotel booking code is currently being updated. At the moment, it may only allow bookings for one night.

Van der Valk Brussels Airport is aware of the issue and is working on activating the full event period.

Please wait before booking if you cannot select the full stay yet. We'll update this page as soon as everything is working correctly.

Book here
Thursday 14 October 2027
€184.80
per Superior room
Friday 15 October 2027
€144.80
per Superior room
Saturday 16 October 2027
€144.80
per Superior room
Please note: Hotel accommodation is not included in the event ticket and must be booked and paid for separately. Booking instructions, occupancy options, and conditions will be shared soon.
Tickets

Secure your spot

Choose the ticket that suits you best and secure your spot at the European SHiNE Experience.

Limited availability

Early Bird Ticket

€375

Limited availability. Available on a first come, first served basis.

  • All SHiNE Dance Fitness classes
  • Workshops
  • Masquerade night access
Buy tickets

Regular Ticket

€399

 

  • All SHiNE Dance Fitness classes
  • Workshops
  • Masquerade night access
Buy tickets
A little something extra

Wondering what he'll do while you SHiNE? 😉

We know some of you may want to bring your husband or partner to Brussels — and wonder what he'll do while you're enjoying the European SHiNE Experience.

Don't worry. We're thinking about them too.

We're creating a special Black Book with ideas for the men to connect, explore and enjoy Belgium in their own way.

Think mission-style activities, Belgian flavours, good food, drinks, hidden gems and maybe even a little adventure. 🇧🇪

They won't have to wait around.
They won't have to explore alone.
And they certainly won't be forgotten.

While you SHiNE… he gets his own Belgian story too.

Good to know

Frequently asked questions

Do I need to be a SHiNE instructor to attend? +
No. The European SHiNE Experience is open to everyone in the SHiNE community: instructors, online members, and anyone experiencing SHiNE Dance Fitness for the first time.
What does the theme "The Woman Behind the Mask" mean? +
It's the heart of this event: a celebration of who you are behind all the roles you play every day. During the masquerade night, that theme literally comes to life.
How do I get to Van der Valk Hotel Brussels Airport? +
The hotel is a short distance from Brussels Airport (BRU), and easy to reach for international guests. More travel information will follow closer to the event.
How can I buy tickets? +
Click “Buy tickets” in the Tickets section to order via Ticket Tailor. The Early Bird Ticket is €375 (limited availability, first come first served) and the Regular Ticket is €399.
A New European Tradition Begins

Ready your mask.

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